Operator-led · AI consulting

We build the AI infrastructure your operators will actually use.

Three businesses. One operating playbook. We package the AI, automation, and systems we use to run our own companies — so yours can adopt them in weeks, not quarters.

Stix Golf
$100M+Lifetime sales · $8M Year 1 · Series A & B
Host Modern
$4.5MYear 1 · 10%+ profit margin
Influence Mobile
$200M+Lifetime revenue · #3 mobile ad network · 100M+ installs
01 · What we install

Six capability areas.
Twenty-plus skills.

AREA · 01

Brand

UI kits. Brand guidelines. Voice rules. Audience cohorts. Copy-rules enforcement.
Foundation
AREA · 02

Marketing

Media buying. Ad generation. Ad strategy. Social outreach. Email + SMS. Competitor monitoring.
Acquisition + Retention
AREA · 03

Ecom

Website build. CRO program. Landing pages. A/B and MVT infrastructure.
Conversion
AREA · 04

Operations

Financial modeling. Demand planning. FP&A. Inventory management. Freight monitoring. Supplier sourcing.
Backbone
AREA · 05

Product

Roadmap. Concept validation. Prototyping. Tech packs. Supplier collaboration.
Pipeline
AREA · 06

Custom

We built every skill above for our own businesses. We can build new ones for yours. Quote on the call.
Built for you

See the full skill list →

Most AI consulting is a deck and a chatbot.
The deck stays in a folder, the chatbot quietly stops getting used.
What we install runs every day, gets logged, and gets better.

02 · How we work with you

Two ways in.
Both designed to compound, not bill.

Implementation

90 days.
Done.

We pick the skills that matter most for your business, install them end-to-end in 90 days, train your team, and leave the documentation to extend.

From $10K/mo · 90 days · billed monthly

Base pack $30K total (90 days). Most engagements land at $30K–$60K depending on scope. Optional post-launch retainer at $5K–$10K/mo.

See implementation details →

Coaching

Weekly working sessions.

For consumer-brand founders who want senior operators in the room every week. Strategy, fundraising, product, growth — and AI fluency woven in.

$4K/mo · weekly meetings · ongoing

One 60-minute session a week. Slack access between sessions. We accept four coaching clients at a time.

See coaching details →

03 · Who we are

Operators first.
Consultants by accident.

Gabe Coyne

Gabe Coyne

Founder · Visionary

  • $200M+Co-founded Influence Mobile — #3 mobile ad network in the world
  • $100M+Co-founded Stix Golf in 2020 — Series A & B
  • $4.5MCEO of Host Modern — year one, 10%+ profit margin
  • 10 yrsRan a creative studio in Seattle before Influence Mobile
  • PartnerProta Ventures — innovation consulting for Exelon, ADP, Citi Bank
LinkedIn →
Collin Duff

Collin Duff

Co-Founder · Integrator

  • COOHost Modern through its launch
  • Head of ProductStix Golf — current
  • Co-founderViator Coffee
  • OperatorProduct-and-ops counterweight to Gabe's growth-and-systems instinct
LinkedIn →

We're not strategists who studied ecommerce.
We're the people who hit the wall — and built systems around it.

  • Inventory
  • Attribution
  • Creative fatigue
  • Customer support
  • Ops

Lighter Fluid is the documentation layer for those systems. Read more about us →

04 · Between us

Two operators.
What we've put on the board.

5
Businesses launched
Stix, Host Modern, Influence Mobile, Viator Coffee, creative studio.
$300M+
Lifetime revenue
Across all five businesses we have operated.
$50M+
Capital raised
Across Series A, Series B, and earlier rounds.
100K+
Customers
Hundreds of thousands across the brands.
100s
Employees hired
Operators recruited, onboarded, managed.
100s
Products to market
Concept through launch — digital and physical.
1,000s
SKUs managed
Across product lines, seasons, channels.
Forbes
Awards & press
Sports Illustrated, Entrepreneur, Golf Magazine, MoMA, Mission.org.

Free 30-minute call.
If we're a fit, you'll know in twenty.